Privacy Policy

At Amma Living, your privacy matters deeply to us. We collect only what helps us deliver your orders smoothly, improve your experience, and share useful updates (only if you wish to hear them). Everything you share stays protected and respected.

Last updated: 05 Nov 2025

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website ammaliving.in (the “Site”).

1. Information we collect

When you use the Site we collect two types of information:

Device Information (automatically collected).
We automatically gather information about the device you use to access the Site — for example your browser type, IP address, time zone, and certain cookies installed on your device. As you browse, we also record which Site pages or products you view, which websites or search terms referred you to the Site, and how you interact with the Site. We call this set of data “Device Information.”

We collect Device Information using tools such as:

  • Cookies: small files placed on your device that often contain a unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log files: records of actions on the Site (e.g., IP address, browser type, referring/exit pages, date/time stamps).
  • Web beacons / tags / pixels: electronic files used to record browsing behaviour.

Order Information (when you place an order).
When you make or attempt to make a purchase, we collect information you provide such as your name, billing and shipping address, payment details (e.g., credit card numbers), email address, and phone number. We call this set of data “Order Information.”

When we refer to “Personal Information” in this Policy, we mean Device Information and Order Information together.

2. How we use your information

We use the information we collect to operate, improve, and secure the Site and to provide services to you. In particular:

Order fulfilment and customer service.
We use Order Information to process and complete purchases (process payments, arrange shipping), and to provide you with invoices, order confirmations and customer support.

Communications and marketing.
With your consent or when appropriate under the law, we may use your information to communicate about orders, updates, promotions, and product news that may interest you.

Risk prevention and Site improvement.
We use Device Information and Order Information to screen for potential fraud or risk (for example, by checking IP addresses), to generate analytics about how customers browse and use the Site, and to evaluate the effectiveness of our marketing and advertising campaigns.

3. Do we share your Personal Information?

We share Personal Information with third parties that help us operate our business and provide services to you. Examples include payment processors, shipping providers, analytics tools, and the platform that hosts our online store.

For example:

We may also disclose Personal Information when required by law (for example, to respond to a subpoena or lawful request), or to protect our rights and property.

4. Behavioural advertising

We may use Personal Information to deliver targeted advertisements and marketing that we believe will interest you. To learn more about targeted advertising and how it works, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you wish to opt out of targeted advertising:

5. Do Not Track

We do not currently alter our data collection or use practices in response to Do Not Track (DNT) signals from your browser.

6. Data retention

We retain Order Information for our records unless and until you ask us to delete it. Device Information is retained as necessary to support Site operations, analytics, and fraud prevention.

7. Security

We take reasonable steps to protect your Personal Information and maintain appropriate technical and organisational safeguards. However, no internet transmission or storage system is completely secure — absolute security cannot be guaranteed.

8. Changes to this Policy

We may update this Privacy Policy occasionally to reflect changes in our practices, operations, legal requirements, or other reasons. When we make material changes, we will update the “Last updated” date at the top and, where appropriate, notify you.

9. Contact us

If you have questions about this Privacy Policy, or if you wish to exercise your rights or request deletion of your data, please contact us at:

Email: info@ammaliving.in
Website: ammaliving.in